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In a crowded marketplace where first impressions matter more than ever, trade shows offer businesses a valuable opportunity to connect directly with potential customers, industry peers, and partners. But with dozens or even hundreds of companies competing for attention on the show floor, it’s critical to make your brand stand...

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Introduction: The New Era of Global Sourcing In today's world businesses transcend across boundaries. Countries are trading with countries; people are trading with their counterparts across the globe and this has opened the flood gates of a new era of global sourcing. Global sourcing is a way in which businesses...